Language, law, certification and process gaps stop good products from ever reaching the shelf. Our team has run retail, IT and sales organisations on both sides of the Atlantic — and personally guides you through every step of getting it right.
Tailored strategies aligned with your brand and business goals.
Deep insights to understand behaviour and drive relevance.
Impactful content and campaigns that inspire and convert.
Seamless in-store, digital and retail media activation.
We track, analyse and optimise for continuous growth.
A brand exporting from Europe to Latin America, or a retailer importing from the Americas into Europe, usually runs into friction in more than one place at once — often at the worst possible moment in a deal.
Continental Europe (outside Spain & Portugal) rarely speaks Spanish well; LATAM teams are often equally limited in English or German. Deals stall in translation — literally.
Import/export documentation, tariff classification, VAT/IVA treatment, consumer protection and labelling law differ by market — and mistakes are expensive.
EU Organic vs. national LATAM organic seals, Fairtrade, HACCP, CE marking vs. local approvals, halal/kosher — knowing what's equivalent and what needs re-certifying.
Incoterms, MOQs, packaging norms, GS1/GDSN data quality expectations, and choosing the right freight and customs partners.
Pace of decision-making, relationship-first vs. contract-first negotiation styles, and how meetings actually get run differ market to market.
Is this the right retailer shortlist? Is this brand actually ready for the target market? An honest, experienced outside view before you commit resources.
Whether it's a national brand or a retailer's own label, we understand the category-specific requirements on both sides of the Atlantic.
Looking for a manufacturing partner for your own-brand range? We help retailers identify and vet private-label producers in Europe or Latin America that match their specification, volume and quality requirements.
We coordinate package design and food information/labelling with your team or designer to meet the regulatory and market requirements of each target country — nutrition declarations, allergens, language mandates and more.
From a quick readiness check to an ongoing, named point of contact on the ground.
Two dedicated points of contact — one for Europe & North America, one for Latin America — so you always speak with someone who knows your market.
Territory Lead, Europe / North America — WPITCOM S.A.
Master's in Information Engineering (Hamburg, Germany). In retail since 2000, with 10+ years in senior roles at major German retail organisations. This includes a dual role as IT Director and Sales Director at a national convenience-food supplier serving fuel stations and independent stores across Germany, following several years at another major retailer leading supermarket store organisation and strategic project development. Extensive international experience across the retail, wholesale and food industries, with a strong consulting track record in sales growth, automation and process optimisation for measurable, best-in-class results. Today, brings that cross-functional experience together with a strong international network and a suite of cloud-based platforms developed by his companies — supporting brands, retailers and the food industry across multiple territories in Europe and the Americas.
Territory Lead, LATAM — WPITCOM S.A.
MBA and degree in Business Administration & Management. Nearly 12 years of hands-on retail experience with an American-based major retailer and a leading Central American retailer, spanning asset protection, loss prevention, and corporate security leadership at the country level, alongside business development and cross-functional project coordination. Now focusing on business development, international trade, and digital business — connecting strategic vision with market execution and building the alliances, distribution channels, and logistics that open new markets across the region. Brings deep, on-the-ground knowledge of Central American retail operations and a strong regional network built over more than a decade in the industry.
Tell us about your brand, your retailer network, or the market you're targeting — we'll get back to you with a tailored quote.
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